Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the…
Artificial Intelligence: A Transformative Force for People with Disabilities
The past year I have been so focused on how AI can help ME, that I thought I would look at how it can help other people. Particularly people with disabilities. So after some research, I’ve found some of the ways that AI is helping other people. In recent years, artificial intelligence (AI) has emerged…
Building the Right Content: Prescribing for Success in Healthcare
Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs “cued in” for the right tone and compliant language? Here are some guidelines to think about as you map your digital strategy and tactical planning. In the digital age, content is king – and the same holds true in healthcare. A…
How will the “NVIDIA Omniverse” affect the Digital World?
“Omniverse” – a cross between Metaverse and Omnichannel? Well kinda. We have a new buzzword, and it’s going to be really “GIANT”. Technically the term has been around for a few years, but it’s making some new waves. Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that…
AI Chatbots, Gemini, and ChatGPT – Simply Explained
How Chatbots Work Imagine you’re talking to a robot friend who can understand and respond to what you’re saying. This robot friend is called a chatbot. When you ask it a question or tell it something, the chatbot listens, thinks about what you’ve said, and then searches its big book of knowledge or rules to…
5 Effective Ways to Turn Social Intelligence Insights into Actionable Strategies and Tactics for Pharmaceutical Brands
I’m often asked, “what types of insights can we deem from social listening”? And “what do we do with those insights”? So, here’s a breakdown of 5 effective ways to turn social intelligence insights into actionable strategies and tactics for pharmaceutical brands: 1. Deep Market Understanding 2. Targeted Messaging & Campaigns 3. Identify Influencers &…
How will AI affect clinical trial research?
Generative Artificial Intelligence (AI) is revolutionizing the way clinical trials are conducted, offering novel solutions to streamline processes, enhance data analysis, and improve patient outcomes. By leveraging advanced algorithms, Generative AI can generate synthetic data, simulate patient responses, and optimize trial designs. This technology holds the potential to accelerate the development of new therapies and…
10 Insights to consider for your social listening reports on your brand
If you are new to social listening for your brand, here are some of the high-level insights you should consider for the report. Social listening involves tracking, analyzing, and gaining insights that can help with responding to conversations or developing your strategy for “market shaping” your brand. Social listening = Market research! This strategic approach…
AI Revolutionizing Healthcare: ChatGPT Leading the Charge
In a groundbreaking development poised to revolutionize the healthcare landscape, Artificial Intelligence (AI) technology, particularly ChatGPT, is spearheading transformative changes. From streamlining administrative tasks to enhancing patient care and diagnosis, the integration of AI is reshaping traditional healthcare paradigms. With the advent of AI-driven solutions, the healthcare industry is experiencing unprecedented efficiency gains. ChatGPT, a…
The social media platform replacements
Bluesky and Threads represent the evolving landscape of social media, each offering distinct visions of what online social interaction could look like in the future. Their emergence is a response to the growing demand for alternatives to established platforms like Twitter and Instagram, with each aiming to address various concerns and desires of today’s digital…
Level Up Your Influence: How AI Can Supercharge Your YouTube Videos
Artificial Intelligence (AI) is revolutionizing the way content is created, distributed, and consumed on platforms like YouTube, offering influencers unprecedented opportunities to enhance their videos and engagement strategies. By leveraging AI, influencers can not only streamline their content creation process but also gain deeper insights into their audience’s preferences, optimize their content for better visibility,…
