It’s about time. But Im not holding my breath that the FDA will actually set guidelines – only suggestions. The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process…
Month: September 2009
Click-Happy Tweeters View Ads Twice as Much
A recent study revealed that “Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC(via paidcontent.org).” I’m a little skeptical to the findings,…
Shifting your investments from Traditional to Digital Media
There is a definite shift toward digital. More bang for the buck. But Offline traditional media still helps drive cutomers to the online world. Online Helps Marketers Do More with Less – eMarketer
Build it and they will come?
Well it seems so, all the web 2.0 technologies everyone has been talking about are making a clear impression with people. Technologies like video sharing, blogs, and social marketing are making its mark with consumers. eMarketer just published these numbers below. A lot of these techniques all make for a better user experience, and as…
Forging a Stronger Patient-Doctor Relationship with electronic records
Are electronic personal health records (EPHR) that close? I welcome the days of electronic health records are availble anytime for any emergency. If you have a health issue that may be life-threatening, you know what it means to have those records available wherever you are and in an emergency. No doubt HIPPA needs to be…
Mobile, Mobile, Mobile – That’s all I ever Hear!
Mobile Video Audience Grows 70% in Q209 Well its up to the carriers like Verizon, AT&T and Sprint and the mobile device manufacturers to take this the the next level. It’s obvious that people are liking video online and on their mobile phone.I still find viewing video on some devices very clunky. Either the stream…