As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those…
Month: August 2015
FDA Warning Letter goes out to Diclegis over Kim Kardashian Instagram Ad – Fair Balance?
Even Kim Kardashian has to provide safety information when promoting pharmaceutical drugs. Shocker! I’m not sure how this could have been approved coming out of pharma, but it appears they took the hit and Kardashian helped boost the pharma brand’s digital buzz in July. The Food and Drug Administration has issued a warning letter informing Kim Kardashian’s ad…
Google Health – Easy as ABC. Alphabet, Calico and the Aging of Humanity – What on Earth are they doing?
Everyone is talking about the changes at Google, and it really doesn’t matter if we think it’s good or bad (although I think it is a good thing). They are Google, and they will do. They are so ginormous that even if this wasn’t the right thing, they’ll just change and go in a different direction if need be. Bottom line: just…