The migration from X (formerly Twitter) to Bluesky by healthcare professionals (HCPs) highlights an evolving need for reliable, professional, and user-centered digital platforms. Bluesky’s recent growth—surpassing 20 million users as of November 2024—underscores its potential as a preferred platform for medical professionals and professional communities alike. This shift is more than a reaction to dissatisfaction…
Blog
How to Switch from X/Twitter to Bluesky: A Comprehensive Guide
How to Switch from Twitter to Bluesky: A Comprehensive Guide Social media has seen an evolution with platforms like Bluesky offering decentralized, user-centric experiences. If you’re looking to make the switch from Twitter to Bluesky, this guide will walk you through the process seamlessly. Why Switch to Bluesky? Bluesky emphasizes decentralization and user control, enabling…
Unlocking the Power of Social Listening for Client Success and Winning Pitches
In today’s digital-first world, social listening has become a cornerstone for agencies looking to deliver meaningful insights and actionable strategies for their clients. Whether you’re helping a brand understand its audience, crafting targeted campaigns, or pitching new business, social listening offers unparalleled opportunities to drive success. Here’s how your agency can leverage social listening to…
Unlocking Insights Through Social Listening in the Pharmaceutical Industry: Disease and Treatment Trends
By Paul B. Kaiser 2024 In today’s digital world, the pharmaceutical industry is increasingly using social listening to gather valuable insights about disease trends and treatment experiences. Social listening allows companies to understand what patients, caregivers, healthcare professionals (HCPs), and the public are saying about diseases, treatments, and medications online. This information provides a direct…