SXSW 2018 is in full swing in Austin, and from what I can tell the “experiential” factor tops the interactive cake. I mean they have built sets, taken over houses, and created mind-blowing events before, but these three interactive promotions below are incredible. They have taken the 5 senses and added a sixth – “mind…
Could Apple Really Fix Healthcare for Physicians and Patients
Apple has been playing in the healthcare arena for the past few years, and they’re is still working hard to make the Watch an integral part of the wearable technology mix. But now Apple has taken on a whole new aspect by helping the physician help their patients. By using their technology, software and hardware,…
Healthy Gadgets, VR and Connected Toilets at CES 2018
The number of innovations displayed at CES is never in shortage. So I’m highlighting only a few in this article with some links to the top winners. The bottom line is if you can imagine adding the internet to any type of gadget, it’s happening. Some very cool healthcare gadgets, enhanced VR and of…
Alexa and Google Home may be the Voice of Reason
The popularity of Alexa and Google Home are making voice technology a game changer in our daily lives and marketing opportunities. That voice in your head may soon turn on your toaster oven. As the IoT (Internet of Things) makes it’s way into our lives, even the simplest of tasks may be controlled by our…
OK Google, tell Alexa to turn off the lights
After the upcoming holidays, I think half the population will have a voice activated device. Well maybe not half, but Amazon Echo and Google Home devices are turning out to eb one of the hottest tech toys of the decade. Whether a Google Home, Alexa or Siri on your iPhone, these devices have been selling…
Social Media Analytics Tools and Reporting
If you have ever wondered how effective your engagement is doing on Twitter, I have some tools for you to check out. And if you’re running campaigns or researching on Twitter there are some phenomenal FREE tools. And wrapping that all up for a report to your client is vital. First off, if you want…