You could be – “Lord of the Bluetooth Ring!” The “NOD” from Nod Labs introduced an interesting wireless controller. I saw this at SXSW but was not overly impressed, however, it would be cool for marketing campaigns at trade show conventions. It is a Bluetooth-enabled gesture control ring that lets you communicate with your devices without needing to…
Technology Meets Healthcare
3 Apps that will change the way you talk to a Doctor With the advent of hard to reach doctors or not in your insurance plan, long waiting lines and increased costs, new methods of reaching a doctor for basic diagnosis is well under way. Here are 3 Apps to see your doctor on your…
Content Marketing for Influencers – Linkedin
Linkedin in easy to figure out – It’s all about connecting the Influencers. Content is king and engagement is rising fast on LinkedIn, as the social network becomes a total content destination. The social network also attracts a high-income and highly educated persona. And it has a big international presence. All these factors make LinkedIn compelling to…
Taylor Swift Marketing Machine – Live Stream 2014
Whether or not you like Taylor Swifts’ music you have to appreciate her ambition and ability to market herself. I’m not a huge fan of her music but I totally appreciate her love of music, the fans and the ability to effectively use the digital marketing channels. Her recent Live stream was no small feat. It was the first…
Going Viral – ALS Ice Bucket Challenge
Talk about viral. Great viral campaign of 2014. “It’s going around” to say the least. In less than two weeks, the Ice Bucket Challenge has transcended sports and spread into politics and pop culture, and by the way it is raising millions of dollars. ALS donations have increased by best guesses of $6-$9 million dollars…
Google Power – Tips to Search like a Pro
First: Go and search the terms “Tilt” and “do a barrel roll”, in Google and then come back to this story. Ok your back. Simple fun parlor tricks but Google is filled with many tricks of the trade – they have redefined the science of SEARCH. And there are many other features to get the…