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Physicians online: The Cardiologist Meets Digital
View Full infographic here. Created by the digital insights group. Digital meets the Cardiologist and the patient wins. While digital and pharma struggle to keep up with one another, the percentages are starting to go in our favor. Far more doctors are active online both professionally and personally. Here are some interesting facts from the Digital Insights Group. Mobile on…
Location Based Marketing – Get a Blimp and use Foursquare
In the MomentGeo targeting and location-based engagements offer a new way for consumers to engage with brands and products and for brands to connect with consumers—in the moment. We define location-based engagement as: Any action a consumer takes to connect or interact with a specific geographic place via their mobile device. The consumer and venue…
Hashing out Hashtags on Twitter for your Brand
How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Â Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag….
iBeacon Facts that are changing the future of retail – Proximity Marketing
If you haven’t heard or read about iBeacons yet – you will. It is a game changer for shopping and is driving innovation in Proximity Marketing. The question is will consumers like the experience or think its creepy? “iBeacons will personalize the customer experience.” Stores that are indoors often block cell signals and make it…
The LG G3 Smartphone is Coming Soon in June
The LG G3 has been revealed in London, New York and San Francisco, via media events from LG this week. See product video below. The current LG smartphone LG G2 which was released on August 2013 got positive reviews, positioning itself at the top of PC Advisor’s chart for best smartphones. LG G2 also earned the…