Whether you realize it or not, many consumers start searching on a mobile device and finish purchasing or viewing on another device. The Oscar Meyer App being auctioned off right now for lucky winners promises to go off in the morning and wake you up with the smell of bacon. A marketing program that starts…
Speaking Engagement at the BMA NJ Event – Developing Content for Increasingly Complex Channels
On March 18th I had the honor of speaking at the BMA-NJ Event in Whippany, NJ. The event held at the Marriott was a well attended event and the group was very gracious and eager to learn about Multi-Channel Marketing and Multi-Screening platforms. Based on a Google study called The New Multi-Screen World, I presented the multi-screen behaviors,…
SXSW approaches:13 Facts about Austin
As you prepare for SXSW we thought some facts about Austin would be appropriate. Here are some top line facts you can tell the person sitting next to you on the plane. 1.The Texas state capitol building, located in Austin, is the largest state capitol building in the U.S. 2. Austin holds the world’s largest…
Fun Facts for SXSW – Hint, it involves a small microblogging website called Twitter
SXSW is around the corner and 50,000 of my closest digital friends will be enjoying Austin, TX. Get Psyched. SXSW kicks off this upcoming week and it will be the largest gathering yet. Here are a few fun facts you might want to know about the Austin, Texas-based celebration of all things music, film, and interactive. 1. SXSW…
Who is winning the smartphone race?
Is it about the phone or the platform? 2013 marked a pivotal year in smartphone sales. Surpassing all other mobile device sales for the first time. So who is winning the race? First lets look at the platforms leading the pack. The Android platform still holds the market around the world. In fact it doubled…
Wearables – Big companies want your body
Apple, Nike, Samsung, and Google to name a few are spending a lot of money to monitor your body. $1.8 Billion to be exact for this year. So will it be your face, your wrist or perhaps a ingestible pill with a camera? Wearables is becoming such big business that they predict that in five years, the…