FIOS has it right. It has been tried before but I think Verizon could make it work. Imagine having your web on your TV. Get ready because here it comes. Great update from Mashable. Verizon FiOS TV is adding Facebook and Twitter integration, as well as several other social media options, to its service. Similar…
Tweet for Diabetes
Novo has gone for the branded Tweeter page to enter the social media race. I give them credit to enter uncharted waters of the FDA, where rules are made up as they go.Interesting story and great communication tool for diabetes. I think tweeter will work well within this disease area due to the vast number…
Interactive marketing – I hear that’s going to be big someday.
For some reason I still hear in the industry, mostly from traditional ad agency types, that digital is only a fad. What am I missing? Where are the eyeballs? That is where you market. Digital will be with us for 50 years, and then it will become just a a transfer of thoughts from mind…
Tweeting saves lives
Check this story out about a surgeon and their team tweeting from the operating table to the family waiting to hear status on their loved one. Tweets can keep you informed anywhere 🙂 Tweeting From the Operating Room By Tara Parker-Pope “While the hospital’s chief of plastic surgery, Dr. Viirender Singhal, operated, the public information…
Mobile Health Launched in Uganda
This is a great story on the use of SMS to spread health awareness. The United Nations is launching “Texting4Health” in Uganda this week to reach 10,000 people. “The UN is launching, on Wednesday the 1st of July 2009, a ten-day initiative intended to reach out to 10,000 people in Uganda through mobile phones to…
Embracing the Feedback on your Product
If your brand/product is being sold online and can be reviewed, this may be the best social media tactic out there. Product reviews are fast becoming the marketing teams barometer. Although, feedback can sometimes hurt, if it’s the truth, then you can learn from that feedback. And using Twitter and FaceBook may not be your…