It has been reported by Manhattan Research that “the number of physicians who use the internet and other digital technologies to access pharmaceutical, biotech, and medical-device information has jumped 20% since 2004 and accounts for 84% of the total US physician population.” But how are they communicating with patients and with which media formats or…
How Internet Interventions Help with Heart Disease
The internet has the ability to be such a vital tool for doctors and patients. With healthcare in the state its in and the lack of availability patients have to doctors, this is a perfect medium to help. If online monitoring systems can be set up for patients with coronary heart disease, the patients will…
Do you read the newspaper anymore?
With the advent of more and more mobile devices, people are relying on them and the internet for their news. As devices become larger and more manageable, people will continue to rely on this source of media. The iPhone and iTouch are on the forefront for mobile users in this sense, but the Pre and…
Doctors, The App Store, Medicine and The New 3G iPhone
Mobile apps are on the rise for doctors. Being able to have a device and program that can provide good information at Point of Care is priceless. This should be a driving force for marketers to tap this opportunity. Below is a brief list of potential applications on the iPhone for doctors. Some have already…
Using your affiliate program to its potential.
So what is affiliate marketing? Affiliate Marketing is an Internet-based marketing practice, in which a business, rewards one or more affiliate for each visitor or customer brought about by the affiliate’s marketing efforts. The Affiliate Marketing industry has four core players at its heart: the Merchant, the Network, the Publisher and the Consumer. The market…
Can everyone read your website?
Great article on making your website accessible to everyone. Remember, the people buying online are not 20 years old. Read below…. Are you losing out on sales because your site is not accessible to some people? Something that gets overlooked — a LOT — by the hippest, coolest, most stylish web designers out there, is…